Delta Air Lines Acquires 49 Per Cent Stake in Virgin
Atlantic
and Marks the Date with New Codeshare
and Marks the Date with New Codeshare
24
June 2013
Delta Air Lines and Virgin Atlantic Airways today
detailed a codeshare agreement across 108 routes* that offers customers
seamless connections to 66 destinations across North America and the U.K.
Today’s codeshare announcement coincides with Delta acquiring a 49
per cent stake in Sir Richard Branson’s airline - marking the next step towards
a full joint venture between the two carriers. Virgin Atlantic will place its
code on 91 Delta routes, including both trans-Atlantic and domestic U.S.
routes. Delta will place its code on 17 Virgin Atlantic routes, including the
recently launched Little Red domestic U.K. services connecting London to
Manchester, Edinburgh and Aberdeen.
The
agreement includes the following customer benefits:
- Virgin Atlantic customers will
now enjoy a vast network of connecting North American destinations while
Delta customers will gain an additional six daily frequencies between
London to New York
- SkyMiles
and Flying Club loyalty programs that will offer up to 125% tier bonus
miles* to frequent fliers on all Delta and Virgin Atlantic flights - not
just those within the codeshare agreement
- Reciprocal
Delta Sky Club and Virgin Atlantic Clubhouse access at applicable airports
for Upper Class and BusinessElite passengers and Flying Club Gold members
and SkyMiles Platinum and Diamond members
- Priority
check-in, boarding, baggage handling and additional baggage allowance on
all Virgin Atlantic and Delta operated flights worldwide - not just those
within the codeshare agreement - for Virgin Atlantic Upper Class and
Flying Club Gold members as well as Delta BusinessElite and SkyMiles Gold,
Platinum and Diamond members
“This is a strategic
investment that enhances Delta’s network with greatly improved access to London
Heathrow, the leading marketplace on the trans-Atlantic,” said Ed Bastian,
Delta’s president. “As we unite two leading global airline brands in an
innovative partnership that focuses on delivering enhanced benefits and
services for our customers, we also become a more formidable competitor across
the Atlantic.”
Craig Kreeger, Virgin Atlantic CEO said; “Today is an important day
for Virgin Atlantic and our customers in both the U.S. and U.K. As new
shareholders in the airline, Delta is an important ally in the all-important
trans-Atlantic market. We can stand firm together against the competition and
can now offer more destinations, a smoother connecting airport experience and
ultimately the best trans-Atlantic on board experience. Virgin Atlantic’s
award-winning customer experience is loved around the world and we look forward
to sharing our unique Clubhouse and in-flight hospitality with many Delta
passengers over the years.”
The two airlines announced their intention to enter into a joint
venture agreement in December 2012. Last week unconditional merger clearance
was granted by the European Commission and the U.S Department of Justice closed
their review of the transaction. As of today, Delta has successfully completed
its acquisition of a 49 per cent stake in Virgin Atlantic. The U.S Department
of Transportation is currently reviewing the parties’ application for antitrust
immunity relating to the proposed joint venture of the parties’ operations on
nonstop routes between the US and the UK. This review is expected to be
completed during third quarter of 2013, and the implementation of the Delta/Virgin
Atlantic joint venture is anticipated to occur in the first quarter of 2014.
Once implemented, this will deliver further significant additional consumer
benefits and vibrant competition to the trans-Atlantic market.
Customers will be able to reap the rewards of the reciprocal
codesharing beginning 3 July 2013 when travel across the routes begin. Flights
can be booked from 29 June 2013. In the future, corporate and travel agency
customers of both airlines will also benefit from an aligned sales effort on
both sides of the Atlantic. Full details of the codeshare announcement can be
found at www.virgin-atlantic.com and www.delta.com .
As part of a $3 billion investment in enhanced global products,
services and airport facilities, all of Delta’s flights between the U.S. and
London-Heathrow feature fully flat-bed seats offering direct aisle access in
the BusinessElite cabin. These flights also offer Delta’s popular Economy Comfort
seating in the forward section of the economy cabin. Economy Comfort offers
four additional inches of legroom and 50 per cent more recline compared to
standard economy seats. All cabins offer in-seat audio and video on demand with
a broad range of in-flight entertainment options. Delta also will begin
introducing in-flight WiFi service on international flights beginning in 2014.
Virgin Atlantic completed a £150m upgrade programme, including a
new Upper Class cabin across its Airbus A330 aircraft in 2012 – with features
including the longest fully flat bed in the sky and a redesigned on board bar.
Brand new Clubhouses opened at both JFK and Newark airports in the past year
and have received awards for innovation and design. The airline launched its domestic
service; Virgin Atlantic Little Red in March 2013 and is now flying 26 daily
frequencies to Manchester, Edinburgh and Aberdeen from Heathrow. Virgin
Atlantic achieved record levels of on time performance in 2012 and is the
number one airline in punctuality performance at Heathrow on the majority of
its routes and out-performing its key competitor in 11 out of 12 months.
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